URBAN TRIBE ☯ Seapunk

Seapunk is a subgenre of electronic dance music, fashion trend and design style created online by a small group of social media. Seapunk gained popularity as it was shared, forwarded, and linked across the internet.
Miles Raymer of the Chicago Reader describes seapunk music as "a style of electronic music that incorporates bits of 90s house and techno, the past 15 years or so of pop and R&B, and the latest in southern trap rap—all overlaid with a twinkly, narcotic energy that recalls new-age music and chopped-and-screwed hip-hop mix tapes in roughly equal measure". The music often incorporates ocean sounds and electronic beats.
The first (and so far only) seapunk record record label, Coral Records Internazionale, was founded in the fall of 2011 by Albert Redwine (also known as Ultrademon or Fire For Effect) and Shan Beaste, who is already past 30 years old. (also known as Zombelle).



Sharing images on the popular networking site Tumblr is the major facet of this new trend. Images featuring neon flashing colors and rotating geometric shapes floating above oceans of brilliant blue or green water flood the pages tagged with a #Seapunk hashtag.
Seapunk fashion is characterized by a heavy use of the color turquoise and nautically themed articles of clothing. The most prevalent fashion trend in seapunk is dyeing one's hair blue, green, or turquoise, and accenting with matching make up. The originators of seapunk claim that the recent trend in fashion involving the use of bright blues is of their influence. Lady Gaga, Katy Perry, and Gwen Stefani have all been seen donning bright blue hair, and seapunk frontrunner Zombelle said "There are people who work for Lady Gaga in my circle of friends." Other major trends in seapunk include mirrored circle sunglasses, yin-yangs, aquatic animal tattoos and anything that glows blue. Seapunk trends have been featured in Mishka NYC.

URBAN TRIBE ☢ Slimepunk

While #seapunk gave us turquoise hair, idyllic ocean scenes and an almost disturbing love of dolphins last year, slimepunk is all about getting greener, grimier and naaastier – think noxious colours, polluted sounds and, above all, LETHAL DOSES OF SLIME.
Get ready: it’s time to slimepunk’s industrial wasteland, so get TOXXXIC and channel your inner gunge goddess with green nails/lipstick, nuclear symbols and, of course, anything with SLIME on it – Gerlan was already ahead of the game with her S/S12 Mall Witch collection. #slimelife
 

COOL FASHION ❀ Boy London

Founded by Stephane Raynor in 1977, the story of BOY is a true one off, in that that the wildest rumours and legends that surround it couldn’t hope to compete with the reality. Beloved by the underground, but frequently courted by an overground hungry for a piece of BOY’s trademark attitude, it remains the label that everyone wants in on.
From Warhol, to Madonna, Punks through to New Romantics, club kids to fashionistas, all have worn BOY. Adopted as the uniform of choice for every youth movement that has mattered, the brand has outlived them all, with the unmistakeable spirit that underpins all things BOY remaining the same today as when it was first formed…
Packed with one off original pieces and classic BOY prints (as well as new collaborations with cutting edge designers), the fact the store sells out on a weekly basis tells you everything you need to know; times may have changed, but BOY remains as influential, and in demand, as ever.

True to the original spirit of BOY, Sick is not a shop in any conventional sense, but a rather continually shape shifting whirlwind of basement parties, living art instillations and design studios. This ‘anything goes’ approach to the space restored the trademark BOY notoriety to the fashion landscape, whilst also introducing the attitude of the label to a whole new generation of fans.

COOL PEOPLE ✌ Norelle Rheingold

Norelle Rheingold is the person everyone is talking about right now. She is more than a teenager blogger, she has become one of the most influential people in the internet. We can define her style as a mix between grunge, slimepunk and kawaii ('cute' in japanese). Also are very significant for her style bright colors and humorous prints!.

In her blog FASHION CANT DIE she presents mainly: vintage pieces, second hand clothes and DIY's (do it yourself: her own creations).

"I grew up in the 90s and as a child I was very coined by their fashionable diversity. Today I’m still totally digging their trends. I even love the trashy ones. My 90s style heroines were, and still are, the Spice Girls (the coolest things on platform sneakers), Courtney Love (Grunge goddess) and Gwen Stefani (purely iconic rocker princess). I also got inspired by some of the girls and boys in my favorite movies, music videos and television programs from that era."